I've been entrepreneurial since I was 13—I started my first business going door-to-door offering lawn care, leaf raking, and snow removal. That's where I learned what actually makes people want to work with you.

Over 30 years of running businesses has taught me something most creators miss: it's not just about making content that looks good. It's about understanding what moves your customers from interested to actually buying.

When I create UGC for brands, I bring that business owner perspective. I think about what's going to connect with your audience and serve your bigger goals—because I've been in your shoes.